ANAP
This logo was created for a psychodiagnostic association, combining medical symbolism with a calm, approachable design. The blue tones convey trust and care, reflecting the association’s focus on mental health and professionalism.
Details
Logo Designer
Graphic Designer
Logo Design
Graphic Design
Industry:
Health
Wellness
October 2023
Overview
This logo design was created for a psychodiagnostic association, aiming to visually communicate the balance of scientific precision and compassionate care. Inspired by the well-known medical symbol, it subtly integrates elements that reflect the field of psychodiagnostics, conveying expertise and trust. The choice of blue and light blue hues reinforces a sense of calm and professionalism, while the clean lines and modern typography make the logo approachable and memorable. This project highlights my ability to design logos that are not only visually appealing but also deeply aligned with the values and mission of the brand.
Key Features
Symbolism - The logo takes inspiration from the traditional medical symbol, adapted to reflect the psychodiagnostic field with subtle elements that represent care and expertise.
Color Palette - The use of blue and grey tones invokes trust, clarity, and calm, which are essential in a mental health context.
Typography - Modern and clean typography complements the logo’s professional tone while ensuring the design remains approachable and accessible.
Simplicity - The logo is minimalistic yet powerful, ensuring versatility across various platforms, from digital to print.
Mission
The mission behind this logo was to create a visual identity that communicates the association’s dedication to providing expert psychodiagnostic services in a compassionate and approachable manner. The design aims to evoke feelings of trust, professionalism, and comfort, making individuals feel supported and understood when seeking assistance.
Challenges Faced
One of the main challenges was balancing the serious, scientific nature of psychodiagnostics with the need for warmth and approachability in the design. The logo had to represent the precision of the field while ensuring it didn’t come off as too clinical or cold. Additionally, creating a symbol that was both unique and easy to recognize without relying on overused imagery in the medical and psychological fields was a key challenge. After several iterations, the final design successfully captured the essence of the brand’s mission while remaining distinct and professional.
