Wavell V2
This is a remake of the original "Wavell" landing page, designed to enhance user acquisition and improve subscription conversions. Wavell is a freemium audio streaming platform offering unlimited access to music, podcasts, and audiobooks. The goal of this remake is to refine the user experience by improving the layout, optimizing the flow, and better showcasing features such as the "Wavey AI Assistant" and "Sync Listening".
Details
UI/UX Designer
Graphic Designer
UI/UX Design
SEO
Industry:
Technology
Music
Jan. 2025 - Feb. 2025
Overview
This project involves the design and development of a landing page dedicated to Wavell, a freemium application available on iOS and Android. Wavell allows users to stream music, podcasts, and audiobooks without limits. The free version provides access to the complete library with regular advertisements, while the Premium version offers an ad-free experience and the highest audio quality.
To attract users, the current promotion allows new subscribers to enjoy three months for just €1, after which they transition to the standard renewal fee of €9.99. There are no renewal commitments at the end of the promotional period. This project marked my first experience in design, allowing me to apply fundamental design principles and create an engaging user experience.
Key Features
Freemium & Premium Access – Free streaming with ads or an ad-free, high-fidelity experience with Premium.
Exclusive Promotion – New users enjoy three months of Premium for just €1, then €9.99/month with no commitment.
Cross-Platform Availability – Seamlessly accessible on iOS and Android devices.
Expansive Content Library – A diverse selection of music, podcasts, and audiobooks in one place.
Intuitive & Engaging Design – A user-friendly landing page optimized for conversion and easy navigation.
Responsive & Adaptive UI – Optimized for mobile and desktop to ensure a smooth user experience.
Mission
Wavell’s mission is to make high-quality audio streaming accessible to everyone while delivering a seamless and engaging experience. By focusing on intuitive design, user acquisition, and subscription conversion, the platform ensures effortless discovery and enjoyment of music, podcasts, and audiobooks.
Challenges Faced
Showcasing Premium Value – Effectively communicating Premium benefits without overwhelming users required strategic content structuring.
Creating a Unique Premium Feature – Differentiating Wavell from competitors demanded creativity and market research.
Optimizing for Conversion – Enhancing the landing page UX/UI to drive user sign-ups and increase subscription conversion rates.
Ensuring Responsiveness – Designing a fully adaptive landing page for seamless use across devices.
Feedback Integration – Refining the design based on input from users, peers, and mentors while maintaining a cohesive vision.
