Conversion focused landing page design for a music streaming app
Wavell is a freemium audio streaming platform offering unlimited access to music, podcasts, and audiobooks across iOS and Android.
The project focuses on designing a landing page that clearly communicates the platform’s value, highlights Premium benefits, and encourages users to subscribe through a smooth and intuitive experience.
Landing page Design
Music
Jan 2025 - Feb 2025
Challenge
The main challenge was designing a landing page that balances content richness and simplicity while guiding users toward subscription without friction.
The experience needed to clearly differentiate Free and Premium plans, highlight exclusive features such as the AI assistant and synced listening, and support decision-making without overwhelming users.
Results
The final design delivers a clean, conversion oriented landing experience that clearly communicates value and subscription benefits.
A structured content hierarchy and focused CTAs improve feature discoverability.
The result is a scalable, responsive UI that aligns visual clarity with business goals.
Process
Research & Analysis
I analyzed competing audio streaming platforms and subscription based products to understand common UX patterns and conversion strategies.
Information Architecture
Content was structured to guide users through value proposition, features, pricing, and action in a clear, linear flow.
Wireframing & Prototyping
Low-fidelity wireframes defined layout and hierarchy, followed by midfidelity testing to refine flow and interactions.
High-fidelity prototypes were used to validate the final experience and test conversion-focused layouts.
UX/UI Design
The interface was refined with a strong focus on clarity, consistency, and ease of navigation across devices.
Visual Design & Style Guide
The visual design supports an engaging yet accessible aesthetic, aligned with the entertainment and technology domain.
Typography, spacing, and color usage reinforce hierarchy and guide attention toward key actions.
The responsive UI system ensures consistency across mobile and desktop, supporting scalability and future iterations.
Conclusion
This project demonstrates how user-centered UI/UX design can support both user needs and business objectives in a subscription based product.
By focusing on clarity, flow, and conversion driven design decisions, the landing page delivers an engaging entry point into the Wavell platform.
The project highlights my ability to design structured, goal-oriented digital experiences within a competitive product landscape.