A Flexible and Inclusive Travel Booking Experience

Jet It is a concept travel booking platform designed to simplify trip planning while supporting different travel styles and needs. The experience combines traditional search with a mood and landscape based discovery system, allowing users to find destinations through both rational criteria and emotional intent.
The project focuses on clarity, flexibility and inclusivity, guiding users from inspiration to booking through a structured and intuitive flow, supported by a dedicated apartment detail page for informed decision making.

Service

UX | UI Design

Industry

Travel | Hospitality

Period

Mar 2024 - May 2024

Challenge

Travel booking platforms often overwhelm users with complex filters and fragmented flows.
The main challenge was to design a system that could serve multiple user types (solo travelers, couples and families) while keeping the experience simple, engaging, and accessible.
Another key challenge was integrating innovative discovery features without replacing or complicating standard search behaviors.

Results

The final design delivers a flexible booking experience that balances inspiration and control.
Users can explore destinations through mood-based suggestions or rely on traditional search and filters, including accessibility focused options.
A clear apartment detail page supports comparison and confidence, helping users understand availability, features, and suitability at a glance.

Process

Research & Analysis
I analyzed common pain points in travel booking flows, focusing on decision fatigue, lack of personalization and accessibility limitations across existing platforms. To address these issues, I defined key user personas (solo travelers, couples and families) to understand their goals, preferences, and decision making behaviors. Using these insights, I mapped the complete booking journey, balancing exploratory actions (mood-based discovery) with direct, criteria driven searches to create an intuitive and flexible experience.

Feature Prioritization
Mood and landscape selection, accessibility filters and multi user support were prioritized to ensure flexibility without increasing cognitive load.

Experience Structuring
The platform structure was designed to guide users smoothly from discovery to destination details, with a clear apartment detail page supporting comparison and informed decisions.

Interface Design & Iteration
High-fidelity interfaces were designed and iteratively refined, focusing on visual hierarchy, clarity and usability across different devices and user types.

Visual Design & Style Guide

The Design prioritizes clarity and approachability with a clean layout, balanced spacing and accessible typography.
UI components were designed to scale across different pages while maintaining consistency.
Special attention was given to contrast, readability, and inclusive design patterns to support users with different needs and preferences.

Conclusion

Jet It demonstrates how a user-centered approach can simplify complex booking systems without sacrificing flexibility or inspiration.